Responsibilities:
Assist in the development and implementation of marketing plans and strategies to achieve company objectives.
Support the creation of marketing collateral, including print materials, digital assets, and multimedia content.
Coordinate with internal teams and external vendors to ensure timely execution of marketing campaigns.
Conduct market research and analyze trends to identify new opportunities for growth.
Knowledge of ad targeting options, remarketing strategies, and audience segmentation techniques within Google Ads.
Assist in managing social media platforms, including content creation, scheduling, and community engagement.
Monitor and report on key performance metrics, such as website traffic, social media engagement, and campaign effectiveness.
Assist in organizing and executing events, trade shows, and other promotional activities.
Collaborate with the sales team to develop sales enablement materials and support lead generation efforts.
Stay updated on industry trends, best practices, and emerging technologies in marketing.
Provide general administrative support to the marketing department as needed.
Requirements:
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Proven experience (internships or entry-level positions) in marketing, advertising, or a related field is preferred.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software and tools (e.g., CRM systems, email marketing platforms, social media management tools).
Basic knowledge of digital marketing channels, including SEO, SEM, email marketing, and social media.
Ability to multitask and prioritize tasks in a fast-paced environment.
Excellent organizational and time management skills.
Creative thinking and problem-solving abilities.
Strong attention to detail and commitment to producing high-quality work.
Ability to work both independently and collaboratively as part of a team.